Martin H. Leaf v. Nike, Inc., et al.

Plaintiff alleged that the public – over four billion including Petitioner Martin Leaf-were exposed to a deceptive subliminal and subtle five-minute Nike animated soccer advertisement/video (“The Last Game”), targeting primarily minors because it is animated. It allegedly contains Nazi Jew-hating messages and symbols, sexual, and terrorist content all hidden as “Easter eggs” – the fad of hiding content people look for frame by frame. It also allegedly contains subtle Nazi Jew Hating themes, such as the Jews are controlling everything and ruining the world for everyone, and that if you buy Nike gear you can be a manly Christian hero that saves the world from the evil Jews. After Petitioner watched the Nike Ad/video, and investigated, Petitioner alleges The Last Game’s lead animator Connor Ryan was one of those responsible for most of the offensive Easter Eggs, and the other offensive content substantially hidden. Connor Ryan posted on social media a picture of himself as Hitler, posts images of penises, posts pictures of Jews as snakes, posts images with swastikas, posts images with dual perception, such as a face that can be perceived two different ways, and advocated for the assassination of former President Trump, etc. This type of content is allegedly hidden in The Last Game. The Questions Presented are: 1. Whether Michigan citizens, especially children are required to make a payment in what amounts to “protection money” in order to be protected under the Michigan Consumer Protection Act, MCL § 445.901 et. seq. (“MCPA”), thereby denying countless harmful “transactions” from protection when businesses engage